I found this article explaining the behavior of consumers and the influences that may affect their decision. It is interesting to see how many factors affect consumer decisions. How designers play the role of persuasion, whether it is the shape of the packaging, material, weight, or color, everything is designed to draw the consumer to the product. Furthermore, it is even more interesting that the consumer are not conscious of the details, yet are more attracted to a well-designed product.
The
article describes consumers who are not conscious of the minute decisions by
the designers of the product. Even if the product is superior to the other,
consumers have come to draw more attention to the design aspect of the
packaging. The article points out a few factors that may influence the decision
of the consumer. The article compares warm colors to cool colors, packaging
material, graphic composition, product weight, and the geometry of the
packaging. As this article points out, our conscious decisions are not all that
conscious after all.
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