Whenever I saw an advertisement of a product associated with a good looking girl, I thought that the process was very simple. They just relate the product to something that everyone wants. This is only partially the truth. There is a huge background influence and history to this technique to show contemporary advertisement, and some of them they are pretty messed up.
Here is a video that I want you to watch. You will see that there is lots of materials that are interested and relates to our modern society.
http://www.youtube.com/watch?v=Al9GJifHC9s
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