In both of these signs, there is attempt at creating a better
living environment in the dorms. In my opinions the second sign is much more
effective than the first. The first sign tries to get people to smoke outside
because it is New York state law while using a meme to make it more eye-catching
and perhaps relatable. While it may be eye catching, by turning it into a meme
it seems to lose the seriousness of the message. The second sign is a bright
pink color which stands out among other white signs. The large bolded and all capitalized
words of the message "Cad is bad" grab your attention and
get you to read the sign which gives an explanation of what cad is and what the
consequences of it are. The consequence being a fine. I believe this sign to be more effective
because of the clearly stated consequence. Unlike the first sign that just said
it was against New York state law and failed to say what exactly would happen
if you were to be caught, the second sign states clearly that there will be a
fine, and no one wants to lose their money.
Susan D. Clayton talks in her article Conservation Psychology that “some people will be more vulnerable
to threats, while others will be better able to cope.” This relates to these
signs because they take place in a college dorm. Everyone is paying a
substantial amount of money to attend the college. While others are better off
and do not have as many financial worries, there are those who every penny
counts. The threat of having to pay money will affect those people more than
the ones who are financially better off.
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